Soil Research
Our method
Soil research
A company only grows within the digital world with the help of the right actions. With our method, Growing Lemon helps your company make an impact in the digital world by applying many different strategies, or as we like to call it, by planting many different seeds which will grow into profitable crops. However, before we start planting the seeds, we first do extensive research into your organisation.
A plan for scalable growth
First, Growing Lemon researches the different seeds that can be planted within and for your company. For example, a seed can represent a strategy for a new or specific marketing channel, but also a recruitment campaign or the front-end of your website. We also look at existing processes and activities. However, in order to get your business this far, you have probably already planted hundreds of seeds.
Growing Lemon investigates whether these are the right seeds and whether the right growth opportunities are being taken. Does it deliver the desired results? Where can we improve existing processes? We collect all data, analyse the results and make improvements where necessary. Our ultimate goal is to make our strategy applicable to all objectives to realise long-lasting, scalable growth.
Soil research
Your company's current situation and your positioning in the market are assessed using various research methods. An internal analysis gives Growing Lemon insight into the company's current position. Often the focus here is on the connection between the various departments of your company. Does everyone have the same goals? How is the cooperation between departments? We extensively investigate where you can still grow and profit from new strategies and how we can best translate the growth ambition internally.
A market research gives Growing Lemon insight into the positioning of your company in the market. What does the ideal target group look like, how do you address it and how do you ensure that the target group remains loyal? In addition, the strengths and weaknesses of the company are mapped out. Not only the market is taken into account, but also the specific industry in which your company is located. Finally, Growing Lemon looks at the opportunities for your company.
Soil research
A competition analysis provides insight into how your company functions compared to your competitors. The strengths and weaknesses of your company are held alongside those of the competition. What makes your company unique, and what are the unique selling points of your organisation? Are there opportunities that the competition takes advantage of but that you miss? Or are there ways to ensure that you distinguish yourself better from the competition? During this process, Growing Lemon looks at both direct and indirect competitors.
After we have carried out all the analyses and gained enough insights from the company, the market, and the competition, we can draw up a strategic plan. This plan contains our findings and maps out the opportunities for growth with both short- and long-term objectives. Whereas you can achieve a lot of success in the short term with, for example, SEA or paid advertising, you can also achieve a lot of success in the long term by implementing technical SEO and deploying a social media strategy, for example. The goal is to grow your business as quickly as possible within the digital world. With the application of the right structure, this strategy grows into a sustainable return.
