Caring for plants
Our method
Besides the right attention, care is also essential if you want to ensure that the seeds you plant continue to grow. Not every seed will grow equally well into a crop. We notice the slightest deviations by giving the right attention to each seed in the form of checks and analyses.
Growing Lemon picks out the ill-performing seeds and makes sure they get more attention. In this way, we ensure that not only do the efforts that are immediately successful receive attention, but we also give attention to activities that do not seem to be successful at first. Every activity and seed gets plenty of attention to grow into a success story.
Caring for plants
Everything within the digital world is measurable. And the most important rule in the digital world remains 'to measure is to know'. That is why Growing Lemon lets the data tell their story. In the previous step, a dashboard was created where all performance of relevant metrics can be seen so that all data is clear and comprehensible to everyone.
Growing Lemon also performs quantitative analyses to look beyond the relevant metrics. Figures and statistics are only helpful if the correct conclusions are drawn. There is so much data to measure for proper growth. But what if the right growth is not taking place?
Caring for plants
Qualitative analyses
The growth of digital seeds into strong crops depends on various factors. These internal activities and performances can be measured with quantitative data. However, external factors also play a role. Think of the actions of competitors and the reactions of potential customers. The cause behind specific data can therefore only be determined with qualitative analyses. Here Growing Lemon investigates factors that cannot be measured with data from existing tools.
For example, Growing Lemon performs a heuristic analysis based on our knowledge and experience. In qualitative analyses, we discover why something does not work for the customer. It is also a possibility to get input from your target audience. For example, we can help you by conducting interviews, user testing and surveys. Even insights from other departments such as customer service give Growing Lemon the tools to put your growth back on the right track.
Caring for plants
With the right insights from various sources, Growing Lemon identifies the cause. Subsequently Growing Lemon devises the new course necessary to realise the growth ambition of your company. With the years of experience of the Growing Lemon team in the digital world, this solution is quickly found. In this way, we can ensure that we always maintain and implement the right strategy for your company.
